Role
Creative Partner | Brand Strategist
Timeline
Feb 2023 – July 2023
Location
Chhatrapati Sambhaji Nagar
Industry
Food & Beverage
Expertise
Branding, Social Media, Motion Animation, Scriptwriting, Strategy, Packaging, Print Design
Pizzerian is a bold and energetic cloud kitchen brand built around one core emotion joy through pizza. Every slice, story, and post was crafted to carry that same emotion into digital spaces. Inspired by the iconic song Don’t Stop Believin’, the tagline transforms pizza into a metaphor for optimism and everyday celebration.
Context
PIZZERIAN is a modern pizza brand positioned around bold flavors, quick service, and a youthful, urban audience. While the product quality and in-store experience were strong, the brand’s digital presence did not reflect its personality or ambition.
Social media lacked consistency, visual identity was fragmented, and the brand was not leveraging Instagram effectively to attract, engage, and convert its target audience. The objective of this project was to build a cohesive brand presence online that could drive awareness, footfall, and long-term brand recall.
Problem
Despite having a great product and strong offline potential, PIZZERIAN struggled with low engagement, inconsistent branding, and weak storytelling across its digital platforms. The Instagram feed lacked a clear visual system, content felt random rather than strategic, and there was no defined content direction to communicate what the brand stood for.
As a result, the brand failed to stand out in a highly competitive food and QSR market, limiting both discoverability and audience connection.
Tools & Visual Direction
Figma was used to design the visual system, post layouts, and content mockups with fast iteration and consistency in mind. Adobe Photoshop supported food image enhancement and asset optimization, while Adobe Illustrator was used for typography exploration and graphic elements. Notion was used to document strategy, content structure, and creative rationale, ensuring the system could scale beyond this project.
The visual style was bold, warm, and high-contrast to reflect PIZZERIAN’s energetic and indulgent brand personality. Strong typography and structured layouts were designed to stop the scroll, while close-up food imagery and rich textures highlighted freshness and flavor. A flexible grid system balanced visual consistency with content variety, creating a feed that felt cohesive, recognizable, and built for daily social media use.
Key Learnings
This project reinforced the importance of clarity before creativity. Establishing a strong brand voice, visual hierarchy, and content structure made every creative decision more effective. A well-defined content strategy ensured that each post had a purpose—whether it was brand-building, engagement, or conversion. The case study also highlighted how consistency in design, tone, and messaging significantly improves brand recall, especially in crowded markets like food and hospitality.
Additionally, storytelling through food, behind-the-scenes moments, and customer-centric content proved far more powerful than promotional posts alone. The biggest takeaway was that good design amplifies good strategy but strategy must come first.
PACKAGING DESIGN
Design & Branding
Every panel tells a story of confidence and rhythm.
It’s functional branding where visual repetition builds instant recognition.
“You didn’t just order pizza you ordered from Pizzerian.”
Humanizing the brand through energy and movement:
- Red uniforms reinforce color consistency.
- Active, smiling poses communicate speed and reliability.
- Hammering the Tagline into the audiences’ minds
- Used across posters, ads, and reels to cement the association Red = Pizzerian.
MOTION GRAPHIC & SHORT FORM
Impact
The revamped brand presence helped PIZZERIAN achieve a more professional, cohesive, and memorable identity across Instagram. Engagement improved due to structured content formats, stronger visuals, and clearer messaging. The brand began communicating its personality more confidently, resulting in better audience interaction, improved perception, and higher recall among potential customers. Overall, the project positioned PIZZERIAN as a modern, credible, and scalable food brand ready to grow digitally as well as offline.
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Great Design → Great Experience → Great Business