Role
UI/UX Designer & Web Developer
Timeline
5 weeks
Industry
Legal Services / Law Firm
Expertise
UX Research, UI Design and Web Development
Admond Clark is a professional legal services website designed to establish authority, trust, and credibility for a modern law firm. The website communicates legal expertise clearly while maintaining a clean, composed, and premium visual identity. The primary goal was to build confidence among potential clients and guide them toward consultation and inquiry actions.
Context
In the legal industry, trust and professionalism heavily influence decision-making. Users visiting law firm websites often seek reassurance, clarity, and confidence before reaching out. Many legal websites suffer from outdated design, text-heavy layouts, and confusing navigation.
Admond Clark required a website that:
Feels authoritative yet approachable
Clearly communicates legal services
Positions the firm as reliable and experienced
Acts as a lead-generation touchpoint for consultations
The website was designed and developed using Framer, allowing fast iteration, clean layouts, and responsive performance.
Problem
Common challenges identified in legal service websites:
Overwhelming legal jargon that confuses users
Dense text blocks that reduce readability
Lack of emotional reassurance and clarity
Weak call-to-action placement
Key problems to solve:
Present legal expertise without intimidating users
Create a calm, professional first impression
Structure services for easy understanding
Make consultation actions visible and accessible
Solution & Design Approach
Authority-Driven Visual Design
Used a minimal, structured layout with strong alignment and spacing
Neutral and professional color palette to convey seriousness and trust
Clean typography to improve readability of legal content
Client-Focused Information Flow
Homepage structured as:
Credibility → Areas of Practice → Value Proposition → Call to Action
Each section answers core user questions:
Is this firm trustworthy?
Do they handle my type of case?
Why should I choose them?
How do I contact them?
Conversion-Oriented UX
Clear CTAs such as Get Consultation / Contact Us
Reduced distractions to keep focus on decision-making
Simple navigation for quick access to key information
Key Learnings
Legal websites must balance authority with clarity
Visual restraint increases perceived professionalism
Simplifying legal language improves user confidence
Strong layout and hierarchy are more important than heavy visuals
Framer enables rapid deployment of professional service websites
Get in Touch
Great Design → Great Experience → Great Business