Expertise
UX Research, UI Design and Web Development
InKink is a bold and expressive tattoo studio website designed to reflect artistic freedom, individuality, and confidence. The website acts as a digital showcase for tattoo artistry while making it easy for users to explore styles, understand the studio’s approach, and reach out for bookings or consultations. The design balances creative expression with usability to ensure strong engagement without sacrificing clarity.
Context
Tattoo studio websites are highly visual and emotion-driven. Users visiting such websites are often looking for style alignment, artist credibility, and hygiene standards before committing to a tattoo.
InKink needed a website that:
Feels edgy and creative without being chaotic
Showcases tattoo styles and artistry effectively
Builds trust around professionalism and safety
Converts inspiration-driven visitors into inquiries
The website was designed and developed using Framer, enabling high-impact visuals, smooth interactions, and responsive layouts.
Problem
Common challenges in tattoo studio websites:
Overcrowded visuals that distract from the art
Poor readability due to overly dark or busy layouts
Lack of structured information about services and process
Weak or hidden contact and booking actions
Key challenges to solve:
Highlight tattoo art without overwhelming the user
Maintain readability while using bold visual elements
Create a smooth browsing experience for inspiration-seeking users
Encourage confident inquiries and consultations
Solution & Design Approach
Bold Yet Controlled Visual Identity
Used dark, high-contrast UI elements to align with tattoo culture
Balanced bold typography with structured layouts
Allowed tattoo visuals to remain the focal point
Story-Driven Content Flow
Homepage structured as:
Brand Attitude → Tattoo Styles → Studio Values → Call to Action
This flow helps users:
Understand the studio’s vibe
Explore artistic styles
Feel confident about professionalism
Take the next step toward booking
Conversion-Friendly UX
Clear CTAs like Book a Session / Contact Studio
Minimal navigation to keep focus on content
Designed for both casual browsing and intent-driven users
Key Learnings
Creative industries need controlled boldness, not chaos
Visual hierarchy is crucial when showcasing art
Strong brand identity improves emotional connection
Dark UI can be effective when paired with proper spacing
Framer enables expressive designs without technical complexity
Get in Touch
Great Design → Great Experience → Great Business