Expertise
UX Research, UI Design and Web Development
Energy Max is a modern solar energy website designed to help solar solution providers showcase their offerings and drive conversions. The site serves both business and residential audiences, clearly explaining solar power benefits, solution types (On-Grid, Off-Grid, Hybrid), and customer success stories, while encouraging visitors to request quotes and learn more about sustainable energy adoption.
Context
Solar energy is rapidly growing as businesses and homeowners seek sustainable and cost-effective power alternatives. However, many existing websites in the sector suffer from cluttered layouts and poor user guidance. The goal with Energy Max was to build a clean, intuitive, and conversion-focused site that educates users about solar systems, highlights benefits, and streamlines exploration of solutions — all with modern visual design and strong calls to action.
The design was created in Framer, a tool that enables designers to build highly interactive, responsive websites visually without heavy coding — bridging UI/UX design and web development.
Problem
Before design and development:
Solar energy providers often struggle to clearly communicate complex offerings (e.g., different system types and financing options).
Information hierarchy tends to be unclear, leading to high drop-off rates and poor conversions.
Users are overwhelmed by technical jargon and lack of engaging visuals.
Challenges to solve:
Educate users quickly and simply about solar options (Commercial & Residential).
Present benefits and success stories that build trust.
Create clear conversion paths (e.g., “Get Free Quote”, “Explore Solutions”).
Ensure responsive and accessible design across devices.
Solution & Design Approach
To address the problems:
User-Centered Information Architecture
Organized content to guide users through solar benefits ➜ solution types ➜ business success stories ➜ action prompts.
Used clear visual blocks with minimal text to support scanning behavior.
Strong Visual Hierarchy
Headline “Power Your Business with Solar Energy” acts as a clear value statement.
Repeated CTA buttons (e.g., Get Free Quote, Explore Solutions) encourage engagement.
Attractive modular sections created to highlight solutions, benefits, and trust elements (images of solar installations).
Energy KND
Responsive & Performance-Focused Layout
Leveraged Framer’s flexible design grid to ensure the layout adapts smoothly for mobile and desktop users.
Key Learnings
Invest in clear hierarchy: Users scan fast — prioritize concise messaging and quick value delivery.
Use visual cues: Icons and section imagery help explain complex concepts without overwhelming text.
Iterative feedback matters: Validate assumptions with peers or users early to refine messaging and CTA placement.
No-code tools like Framer empower designers: They enable rapid prototyping and publishing with end-to-end control.
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Great Design → Great Experience → Great Business