Role
UI/UX Designer
Timeline
5 weeks
Industry
Interior Design & Home Décor
Expertise
UX Research, UI Design and Web Development
Alma Deco is a modern interior design and décor website created to showcase premium residential and commercial interior solutions. The website focuses on presenting the brand as minimal, elegant, and trustworthy, while highlighting services, project aesthetics, and design philosophy. The primary goal was to attract high-intent users, communicate design expertise, and drive inquiries for interior design projects.
Context
The interior design industry is highly visual and competitive. Users often judge credibility within seconds based on aesthetics, layout, and clarity. Many interior décor websites either feel overcrowded or lack a strong brand identity.
Alma Deco needed a website that:
Reflects premium design sensibility
Clearly communicates services without overwhelming users
Acts as a digital portfolio + lead generation tool
Works seamlessly across devices
The website was designed and developed using Framer, enabling a balance between visual storytelling, smooth interactions, and fast deployment.
Problem
Key challenges identified before design:
Interior design services are experience-driven, but hard to explain using text alone
Users want to quickly understand style, quality, and expertise
Poor content hierarchy can reduce trust and increase bounce rates
Many décor websites lack clear CTAs and structured service presentation
Design challenges to solve:
Create a strong first impression within seconds
Showcase services in a visually appealing yet simple way
Maintain minimalism while still communicating value
Guide users smoothly toward inquiry or contact actions
Solution & Design Approach
Visual-First UI Strategy
Adopted a clean, minimal layout with generous whitespace
Used elegant typography and balanced spacing to reflect premium interiors
Focused on calm color tones to keep attention on content and visuals
Clear Content Structure
Homepage flow designed as:
Brand Promise → Services → Design Value → Call to Action
Each section answers a specific user question:
What do you do?
Why should I trust you?
How can I get started?
Conversion-Focused Design
Strategically placed CTAs like Contact Us / Get in Touch
Simple navigation to reduce friction and cognitive load
Designed for both inspiration browsing and decision-ready users
Key Learnings
Less is more in premium industries like interior design
Visual hierarchy is critical when selling aesthetics
White space improves perceived brand value
Framer allows designers to think beyond static screens and focus on real user experience
Strong layout decisions can compensate for minimal content when done correctly
Get in Touch
Great Design → Great Experience → Great Business