Role
UI/UX Designer & Web Developer
Timeline
5 weeks
Industry
Healthcare & Dental
Expertise
UX Research, UI Design and Web Development
Auradent is a modern dental clinic website designed to establish trust, professionalism, and approachability for patients seeking quality dental care. The website presents Auradent as a reliable, patient-centric clinic by clearly communicating services, expertise, and care philosophy while encouraging visitors to book appointments and make inquiries with confidence.
Context
Healthcare websites—especially dental clinics—require a delicate balance between clinical credibility and human warmth. Patients often feel anxious while searching for dental services, making clarity, cleanliness, and reassurance critical in design.
Auradent needed a website that:
Feels clean, calm, and hygienic
Builds instant trust with first-time visitors
Clearly explains dental services without overwhelming medical jargon
Works as a digital front desk for patient acquisition
The website was designed and developed using Framer, allowing fast iteration, smooth responsiveness, and modern UI interactions.
Problem
Common issues observed in dental clinic websites:
Overuse of technical terms that confuse patients
Outdated visuals that reduce trust
Poor navigation and unclear appointment flow
Lack of emotional reassurance through design
Key challenges:
Reduce patient anxiety through design
Present services in a friendly and understandable way
Ensure important actions (contact / appointment) are always visible
Maintain a professional medical aesthetic without feeling cold
Solution & Design Approach
Clean & Trust-Driven Visual Design
Used a minimal, white-dominant layout to reflect hygiene and professionalism
Balanced typography with ample spacing for a calm reading experience
Avoided visual clutter to keep the interface reassuring
Patient-First Content Flow
Homepage structured as:
Trust → Services → Care Philosophy → Call to Action
Each section answers patient concerns:
Is this clinic reliable?
What treatments are offered?
Will I feel comfortable here?
How do I book an appointment?
Conversion-Friendly UX
Clear CTAs like Book Appointment / Contact Us
Simple navigation reduces decision fatigue
Designed for both first-time and returning patients
Key Learnings
Healthcare design must prioritize emotional comfort, not just visuals
Clean layouts significantly increase perceived trust
Simplicity is crucial when users may already feel stressed
Framer enables rapid deployment without compromising UI quality
Good UX can act as a silent reassurance tool in healthcare
Get in Touch
Great Design → Great Experience → Great Business