Role
UI/UX Designer & Developer
Timeline
5 weeks
Industry
Hospitality / Hotel & Resorts
Expertise
UX Research, UI Design and Web Development
Beach is a modern hotel website designed to capture the feeling of relaxation, escape, and premium hospitality. The website showcases the property, rooms, and experience while guiding users toward booking and inquiries. The focus was on visual storytelling, clarity of information, and a smooth, calming user journey.
Context
Hospitality websites are highly experience-driven. Users don’t just book rooms—they book emotions and memories. Many hotel websites fail by being overly cluttered, slow, or lacking a clear booking flow.
BeachStay needed a website that:
Feels inviting and aspirational
Highlights the ambience and comfort of the stay
Makes essential information easy to find
Encourages users to take booking-related actions
The site was designed and developed using Framer, allowing fluid layouts, responsive visuals, and fast iteration.
Problem
Key challenges commonly seen in hotel websites:
Too much information competing for attention
Weak visual storytelling that fails to sell the experience
Poor hierarchy between inspiration and action
Confusing navigation for first-time visitors
Problems to solve:
Create an emotional connection within seconds
Balance visuals with usability
Present rooms and amenities clearly
Make booking and contact actions obvious and accessible
Accessibility Considerations
High readability typography
Clear visual hierarchy for fast scanning
Touch-friendly CTAs for mobile
Balanced contrast for visual comfort
Fast load performance to retain users
Solution & Design Approach
Experience-First Visual Design
Clean, spacious layout inspired by beachside calm
Soft visual rhythm using spacing and typography
Imagery-friendly sections to sell the lifestyle, not just rooms
Intent-Driven Content Flow
Homepage structured as:
Ambience → Accommodation → Amenities → Call to Action
This helps users:
Feel the vibe of the hotel
Understand what’s offered
Decide quickly whether it fits their needs
Move toward booking or inquiry
Conversion-Focused UX
Prominent CTAs like Book Now / Contact Us
Minimal navigation to keep users focused
Designed for both browsing and decision-ready travelers
Key Learnings
Hospitality design must sell experience before features
White space and rhythm enhance perceived luxury
Visual storytelling drives emotional engagement
Simplicity improves decision-making
Framer enables fast creation of immersive hospitality websites
Get in Touch
Great Design → Great Experience → Great Business